Persuasion: Reception and Responsibility, 12th Edition
W..sworth P..shing | 2009 | ISBN: 0495567507 | 480 pages | PDF | 41.2 Mb
Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.
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